Completely, deeply, madly, fell in love with this beautiful Levi's brand spot from
Wieden et Kennedy agency and directed by
Ralf Schmerberg, and based on Charles Bukowski's "The laughing hearts" poem (see the beautiful poem text below). This sure beats the mid week blues! Powerful!
{via the always inspiring
Fubiz}
The Laughing Hearts
"your life is your life
don’t let it be clubbed into dank submission.
be on the watch.
there are ways out.
there is a light somewhere.
it may not be much light but
it beats the darkness.
be on the watch.
the gods will offer you chances.
know them.
take them.
you can’t beat death but
you can beat death in life, sometimes.
and the more often you learn to do it,
the more light there will be.
your life is your life.
know it while you have it.
you are marvelous
the gods wait to delight
in you."
- Charles Bukowski