A lot of other clothing chains have done it in the past, and quite successfully [Zara clothing vs. Zara Home is the first that comes to mind], so it's only natural that H&M, the giant Swedish clothing company is starting its new home collection in Spring 2011. No words yet on the flagship store locations and expansion roll out, but this is exciting news... I am a big fan of H&M clothing, so I can't wait to see their complete home collection...
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H&M}