Ever heard about or read the book called "
The Tipping Point" from author Malcolm Gladwell ? Tipping Point is the biography of an idea, a rather simple idea : ideas, products, messages, and behaviors spread just like viruses do.
Influencers is a documentary film that shows and explains how tendencies and creativity become contagious in fashion, design and music. This 13-minute-long documentary, directed by Paul Rojanthara and Davis Johnson is a pure chef d'oeuvre and highly educational. Concept by Creative R+I.
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INFLUENCERS FULL VERSION (FR) from
R+I creative on
Vimeo.